SELLING ALONGSIDE

Clearer Interpretation, Same Trusted Policies

Since the start of Paparazzi in 2011, several sections of the Paparazzi Policies and Procedures (5.10, 5.11, 5.13, and 5.15) have worked to protect the Paparazzi brand by regulating the sale or giveaway of Paparazzi alongside non-Paparazzi products.

Over time, guidance on this subject has grown across multiple knowledge base articles, each offering aspects of what “selling alongside” means. While thorough, this approach has grown increasingly complex as the online market has evolved. Where once Policy implied social media should be used sparingly, technology and marketing said otherwise, and Paparazzi has been in the middle of all of that change.

As we look ahead to 2026, with the ever-changing market in mind, Paparazzi is embracing a simpler, clearer path forward. This approach is designed to provide clarity and flexibility—while continuing to protect what makes the Paparazzi brand strong.

By streamlining what “selling alongside” means, we’re making it easier for Consultants to understand expectations, stay focused on what matters most, and adapt to new marketing realities—while keeping the Paparazzi brand front and center.

Below, we’ll walk through what this updated application means for each sales venue, highlighting what’s new and what stays the same, to show at a glance what this will mean for Paparazzi, Consultants, and customers.

To clarify, when we reference a “third-party business,” it means any business not owned, run, or managed by the Consultant or any member of the Consultant’s household.

“Paparazzi Content,” refers to any live, reel, post, image, album, video, or similar where Paparazzi Accessories are promoted, discussed, displayed, or sold.

PAPARAZZI ON SOCIAL MEDIA

Social media is one of the most powerful ways Consultants connect with customers and grow their Paparazzi business. This includes platforms such as Facebook, TikTok, Instagram, YouTube, Snapchat, X, WhatNot, and other current and future platforms.

Any social media site–whether business or personal–where a Consultant mentions Paparazzi is considered a Paparazzi sales site and is governed by Policy. These spaces should reflect the focus, professionalism, and brand clarity that make Paparazzi recognizable and trusted.

What Stays the Same:

Paparazzi-Only Sales Content

To keep the customer experience clear and focused, whenever Paparazzi is being sold—whether in a live, reel, post, or image—the spotlight stays solely on Paparazzi. No other Consultant’s household products or services may be sold or given away in that timeline content. Think of each Paparazzi promotion, such as a post, reel, album, or live, as a dedicated vendor booth, showcasing purely Paparazzi.

No Direct Sales Promotion on the Same Sales Site

To keep messaging clear and focused for customers, Consultants may not promote or sell any other direct sales, network marketing, party planning, multilevel, or similarly structured businesses within any feed, wall, timeline, album, post, or live stream where Paparazzi is mentioned or sold. This restriction also applies to household direct sales businesses. As always, this applies to the site as a whole. That said, you can still support a friend by doing a shoutout for the friend’s direct sales business, and you can still post your non-Paparazzi direct sale business link in the About, Bio, or Info section of your social media site.

No Competing Products

Competing items—such as other jewelry, accessories, hair products, or anything similar to products sold by Paparazzi for resale—may not be sold in the same feed, timeline, wall, live stream, post, or album as Paparazzi. This ensures Paparazzi remains the clear choice for customers, and it eliminates brand confusion.

Shoutouts and Networking Are Still Welcome

Community engagement matters. General networking, friendly shoutouts, and non-promotional mentions are still allowed. For example, as always, you can host a party for a friend who has a direct sales business as long as you and your household are not affiliated with that specific business.

What’s New:

To better reflect today’s selling environment, Consultants now have more flexibility—while still keeping Paparazzi front and center.

Advertising Other Businesses on the Same Site

Consultants may advertise their jobs or other businesses, including household businesses, on the same feed or timeline where Paparazzi is sold, providing added flexibility, as long as those businesses do not appear in Paparazzi Content. Rule: One post = one household business. This clear separation helps eliminate confusion and keeps each brand strong.

Non-Paparazzi content may exist on the same page, but Paparazzi Content must stand on its own. As a reminder, other direct sale businesses or businesses with competing products must not be advertised or posted anywhere on the Paparazzi sale site's feed or timeline.

For example, a Consultant uses Facebook to sell Paparazzi jewelry and hosts live sales on their page.

✅The Consultant may post a Paparazzi live sale on Monday, showing only Paparazzi jewelry.
✅ On Tuesday, the same Facebook page may include a separate post promoting the Consultant’s photography business or a household member’s bakery.

Each post clearly represents one business only, and the Paparazzi post contains no references, links, or visuals related to the other businesses.

However, as part of this same example:

❌ The Consultant may not mention their photography or bakery business during a Paparazzi live sale.
❌ The Consultant may not include a link to the bakery, or the photography business logo, or promotional text within a Paparazzi sales post or in conjunction with a reel or video.
❌ The Consultant may not advertise another direct sales company or a business with competing products anywhere on the Paparazzi sales page or feed.

This separation ensures that Paparazzi Content stands on its own while still allowing flexibility for Consultants to share non-Paparazzi business content in distinct, individual posts, lives, and reels.

Clear Business Separation and Content Transition

Even with multiple businesses on the same page, clear separation protects both the Consultant and the Paparazzi brand. Paparazzi Content must be immediately identifiable, visually distinct, and not blended with non-Paparazzi businesses. A simple rule of thumb is that if a customer could reasonably think the non-Paparazzi business is part of Paparazzi, it is not clearly identified as separate. A viewer should never have to read comments to figure out which business a post belongs to, or otherwise question whether Paparazzi is affiliated with the other business.

When promoting other businesses, Consultants may not suggest that Paparazzi owns, sponsors, endorses, partners with, benefits from, or guarantees those products or services.
Products or services from other businesses may not be bundled or packaged with Paparazzi items.
There can be no combining of businesses for the site name, such as “Jane Doe’s Paparazzi and Antiques.”
Posts and lives must be clearly separated. Starting a new live, post, caption, or using different visuals helps signal when content shifts from Paparazzi to another business.
The Consultant may not use Paparazzi colors, branding, logos, or product images in promoting other businesses.
To make it easy for customers to scroll or identify at a glance which product is being offered on the page or feed, every post must clearly identify which business it represents at the beginning. Example formats:
- Paparazzi post:
  - Paparazzi–New $8 arrivals tonight at 7 PM!
- Non-Paparazzi post:
  - Bob’s Food Truck–Selling at the County Fair on Friday!

When post options are not available, or if you prefer, hashtags can be used: #paparazzi or #bob’sfoodtruck to identify that the post is about a particular business.

Solicitation

In the past, you could showcase third-party fundraisers such as your children’s school, band, sports, or club fundraisers only on your personal page. Now, you can post these on your personal or Paparazzi business pages.

While third-party fundraisers are allowed, Consultants should not solicit funds for themselves or their households.

Paparazzi Remains the Focus

On Paparazzi-branded pages, Paparazzi Content should always be the primary focus. For example, if your site name references Paparazzi, the banner and/or profile images are Paparazzi-themed, the bio focuses on Paparazzi, and/or the majority of the pinned posts are Paparazzi, then Paparazzi should not be overshadowed by the other businesses. If it looks like a Paparazzi site, customers should be able to easily find recent Paparazzi Content without having to search back through the feed.

Paparazzi Brand Values Matter

No content should harm Paparazzi’s reputation or conflict with Paparazzi’s values or Policies. For example, any content on the sales site must be family-friendly and positive.

Protecting Brand Integrity

To protect brand clarity and consistency, Paparazzi reserves the right to request the removal of confusing or non-compliant content and to take corrective action if brand integrity is compromised.

Affiliate Links and Product Links

An affiliate link is a special tracking link that connects a product or website to the person who shared the link. When someone clicks the link and buys something, the person who shared the link may earn a commission, credit, or reward from that company.

Product links are not affiliate links as there is no commission, credit, or reward earned when customers follow the link. These product links direct a customer to the site where items can be purchased.

What’s New:

On a Paparazzi sales site, in addition to Paparazzi products, Consultants can use product and affiliate links for non-Paparazzi products.

Within Paparazzi Content, Consultants may list third-party product or affiliate links in the post. However, within Paparazzi Content, links to household businesses are not allowed.

Similarly, in Consultants’ other business content, there cannot be links to Paparazzi products, as you still cannot mix your other household businesses with Paparazzi Content.

One post = one household business. This clear separation helps eliminate confusion and keeps the Paparazzi brand strong.

YouTube

What Stays the Same:

Consultants can use YouTube as a sales platform.

What’s New:

As long as Paparazzi Content remains exclusively Paparazzi, you can post other videos of your other businesses on the same channel. You can monetize your channel with third-party ads, but not with in-video ads, such as product or company endorsements during your Paparazzi videos, whether for one of your household businesses or a third-party business. All live videos or reels containing Paparazzi Content need to be purely Paparazzi Content.

Brick-and-Mortar Boutique

A brick-and-mortar boutique refers to a physical store where Paparazzi and non-Paparazzi products can be sold, and it includes consignment and other permanent booths.

What Stays the Same:

In a physical store, Paparazzi must continue to be displayed on its own dedicated racks, all pricing must be clearly marked, and the Accessories may not be mixed with other products sold in the store. The goal is to clearly showcase the Paparazzi brand and make it easy for customers to recognize.

For printed advertising, Consultants may continue to advertise Paparazzi alongside their boutique store and other store items, just as they always have.

What’s New:

Previously, Consultants were required to maintain two separate social media sites—one for Paparazzi and one for the boutique. Now, one social media site may be used for the store, Paparazzi, and the non-Paparazzi boutique items.

When selling from the store on social media:

Paparazzi Content must feature Paparazzi only.
Boutique content must feature boutique items only

Paparazzi and non-Paparazzi products may not appear together in the same content. For example, there can be no bundling of Paparazzi and non-Paparazzi for sale. An example of what not to do would be standing in front of your Paparazzi display while selling shirts and purses, or standing in front of your display of purses or shirts while selling Paparazzi.

These separate lives, reels, and videos may be posted on the same social media feed, as long as the content itself remains clearly separated.

For online advertising (to be distinguished from selling), Consultants may advertise the location of their store and list the items the store sells, including Paparazzi (for example: “Jane Doe’s Boutique, selling purses, sunglasses, and Paparazzi”). Online selling (to be distinguished from advertising) of Paparazzi needs to be on its own live, reel, post, album, etc., but in a general online ad for the store, Paparazzi can be mentioned as a category of items sold in the store.

Online Boutique

An online boutique refers to the sale of Paparazzi and non-Paparazzi products without a brick-and-mortar location. While the setting is different, brand clarity remains just as important.

What’s New:

All boutique items can be sold on the same site, feed, or timeline, so you need just one site for the boutique items as well as the Paparazzi items. The online boutique guidelines now mirror the same Paparazzi Content separation standards.

Paparazzi Content must feature Paparazzi only.
Boutique content must feature boutique items only

Paparazzi and non-Paparazzi products may not appear together in the same content. An example of what not to do would be standing in front of your Paparazzi display while selling shirts and purses, or standing in front of your display of purses or shirts while selling Paparazzi. Additionally, there can be no bundling of Paparazzi and non-Paparazzi for advertisement or sale.

SOME RELATED MARKETING OPPORTUNITIES ARE UPDATED

Share Giveaway

When customers share your live video, you can give non-Paparazzi away for shares, but shares only. In the past, you couldn’t show the giveaway item on your Paparazzi live.

What’s New:

You can show the share giveaway item on your Paparazzi live, where it will be given away. However, you need to state that it is a non-Paparazzi product.

Additionally, to be consistent with these guidelines, no competing products, as well as no multilevel products, should be given away for share giveaways.

Containers

What Stays The Same:

Non-Paparazzi gift wrapping or containers are allowed, but must be free and not affect the price of the items inside the containers. (Not all items are allowed as containers. Please refer to the Back Office knowledge base article about Containers.)

What’s New:

Paparazzi-branded bags received through promotions with Paparazzi– if the promotion designates that the bags can be given away–can be filled with Paparazzi Accessories (mystery bags) and sold for the price of the Accessories (bag given away).

Business Cards

What Stays The Same: Your Paparazzi business cards need to advertise only your Paparazzi business and none of your other household businesses.

What’s New: For those Consultants with brick-and-mortar or online boutiques, they can advertise their Paparazzi business with their boutique on the business card but no other household businesses.

WEBSITES

Websites continue to be a flexible and powerful way to sell Paparazzi, and our approach has always allowed room for Consultants who operate multiple businesses to use a website for one online presence.

What Stays The Same:

You may continue to house all of your businesses on a single website, with each business clearly separated. Your Paparazzi tab must direct visitors to a dedicated URL that features Paparazzi products exclusively.

What’s New:

In addition to traditional navigation tabs, you may now feature pictured links or visual buttons on your homepage representing each of your businesses. Each link must direct customers to a distinct landing page that showcases only that specific product or brand, keeping the Paparazzi experience clear while offering greater design flexibility.

SOME MARKETING OPPORTUNITIES REMAIN THE SAME

Lifestyle Videos or Reels

Lifestyle videos are a marketing device to promote personal engagement with your customers. It could be, for example, a “get ready with me” video, a cooking video, or a “decorating a cake” video, all while engaging with your customers.

One example is the Get Ready With Me, which is a marketing device whereby a Consultant can show his/her outfit of the day and how the outfit looks with Paparazzi. You can list links to Paparazzi and third-party products. In the post, video, or reel of the Consultant in an outfit or a picture of the Consultant’s outfit, the Consultant can mention:

My top is from ___ (link),

My skirt is from ___ (link),

My hair salon is ____ (link),

My earrings are from Paparazzi (link),

My shoes are from ____ (link),

My makeup is from ____ (link).

What Stays the Same:

If there are mentions of Paparazzi in the post, video, or reel, you can discuss third-party products but not your household business products, because you need to keep the post, video or reel purely Paparazzi in terms of products you or your household sell.

However, in posts, lives, or reels where you do not mention Paparazzi, you can promote your household businesses in the links as long as they are not competing products or direct sale products.

Because affiliate links are customarily third-party business links, you can use affiliate links with Paparazzi or without Paparazzi in the post, live, or reel.

Social Media Reference Tools Such as Linktree

This category of online tools is a platform that lets individuals and businesses create a single customizable landing page to consolidate multiple links (e.g., to websites, social profiles, shops, content, etc.) into one URL that can be shared on social media bios or elsewhere.

What Stays the Same:

Consultants may continue to promote all of their businesses, including both Paparazzi and non-Paparazzi offerings, within a single list on the social media reference tool. The link may be placed in the profile Bio, About, or Info section of social media.

Sponsored Ads

A paid advertisement where a Consultant pays a platform to promote their product to a targeted audience.

What Stays the Same: Consultants continue to have the freedom to run sponsored ads on social media.

In-Person Temporary Events

Events such as vendor fairs and pop-up markets remain a powerful opportunity to showcase Paparazzi in a focused, brand-forward way.

What Stays The Same: At these events, your booth should continue to feature Paparazzi exclusively, creating a clear and cohesive experience for customers.

Online Vendor Event

These events take place exclusively online and the event may include other vendors offering non-Paparazzi products. They do not involve any in-person sales.

What Stays The Same: This guidance was refreshed in Policies in 2025, to reflect current market opportunities, and this sales opportunity remains in effect. However, the Consultant’s video or reel remains purely Paparazzi during the online vendor event.

Facebook Marketplace

Facebook provides a sales channel that allows Consultants to list and sell products directly on the platform, including non-Paparazzi products.

What Stays The Same: Since 2020, Paparazzi has encouraged Consultants to select the Live Shopping and Facebook Marketplace options, and this sales opportunity remains unchanged.