Cross-Company Recruiting
Paparazzi Consultants are allowed to represent other network marketing companies (except those that offer jewelry or hair accessories), but Consultants should be careful to avoid cross-company recruiting. Cross-company recruiting is a serious violation of the Policies and Procedures (see Section 5.18 Cross-Company Recruiting) and will result in the termination of the Consultant’s account.
Cross-company recruiting occurs when a Paparazzi Consultant recruits or invites other Paparazzi Consultants to another network marketing company. Network marketing companies include but are not limited to MLMs and direct sales companies.
Cross-company recruiting can certainly be intentional, but it is usually done unintentionally because many Consultants do not fully understand the concept of cross-company recruiting.
Examples of intentional cross-company recruiting include but are not limited to:
- Sharing a post about an enrollment promotion offered by another network marketing company to your Paparazzi social media page(s). See Scenario 1 below.
- Posting a direct invitation to join the other company on your Paparazzi social media page(s). See Scenario 2 below.
- Posting an invitation to join the other company on any social media page or website where Paparazzi Consultants are friends, followers, or subscribers. See Scenario 3 below.
Consider the following examples of intentional cross-company recruiting:
Scenario 1:
Paparazzi Consultant Jane recently joined a cosmetics MLM company. She shared the company’s social media post about an enrollment promotion on her Paparazzi group page, hoping it would encourage Paparazzi Consultants on her team to join her in the new company. Because Jane advertised another network marketing company’s enrollment promotion on a group page that included other Paparazzi Consultants, she cross-company recruited in violation of Section 5.18 and her Paparazzi account was canceled.
Scenario 2:
Paparazzi Consultant Summer also represents an essential oils direct sales company. She posted about the company on her Paparazzi business page, asking her followers, among whom were other Paparazzi Consultants, to join her in selling essential oils. Even though no one accepted her invitation to join, Summer’s Paparazzi account was canceled for cross-company recruiting because she invited followers of her Paparazzi business page to join the essential oils direct sales company.
Scenario 3:
Paparazzi Consultant Renay has a business page on social media for her Paparazzi business, but she occasionally promotes Paparazzi on her personal social media page, which is followed by other Paparazzi Consultants and some of her Paparazzi customers. Renay is also a distributor for a kitchenware network marketing company, and she began posting invitations to join the kitchenware company on her personal page. Because she posted these invitations on a social media page followed by fellow Paparazzi Consultants, her account was canceled for cross-company recruiting.
Unintentional cross-company recruiting can occur when:
- A Paparazzi Consultant enrolls in another company under a fellow Paparazzi Consultant without that Consultant’s knowledge. See Scenario 1 below.
- A Paparazzi Consultant posts a link to the enrollment page of another company’s website on a social media page where Paparazzi is sold or promoted. See Scenario 2 below.
- A Paparazzi Consultant posts an invitation to enroll with another company on a social media page not related to Paparazzi where Paparazzi Consultants are friends, followers, or subscribers. See Scenario 3 below.
- A Paparazzi Consultant’s spouse or other household member invites another Consultant to join another company. See Scenario 4 below.
- A Paparazzi Consultant invites another Consultant to register as a “preferred customer” with another company. Being a preferred customer typically involves purchasing products for personal use, receiving discounts on purchases, and receiving bonuses for recruiting others as preferred customers. See Scenario 5 below.
Consider the following example:
Paparazzi Consultant Kayleigh loves her Paparazzi business, but she also has a passion for cooking and healthy living. She naturally felt drawn to a new and promising health-food direct sales company that would allow her to fuel her passion while helping others lead healthier lives. Kayleigh joined the company, intending to keep her Paparazzi business separate from her new business venture.
Kayleigh was successful at keeping the two businesses separate; she created a new page on social media for her new business, she never mentioned the business on her Paparazzi pages, and she never promoted the business to her Paparazzi team or Paparazzi customers in person, on social media, or anywhere else. She even avoided mentioning or promoting Paparazzi to her customers or team members in the new business.
There are several ways Kayleigh may unintentionally cross-company recruit:
Scenario 1
A fellow Paparazzi Consultant who Kayleigh doesn’t know enrolled under Kayleigh in the new company. Kayleigh was notified by the new company that this person enrolled under her, but she was unaware that this person was a Paparazzi Consultant. Despite Kayleigh’s best efforts to separate the two businesses, she unintentionally cross-company recruited and her Paparazzi account was canceled.
Scenario 2:
As in the previous scenario, Kayleigh enrolled with the new health-food direct sales company and successfully kept Paparazzi separate from the new business. Thinking it was safe, Kayleigh posted about an enrollment promotion offered by her new company on her new business page and encouraged her followers to consider joining the company. However, unbeknownst to Kayleigh, a fellow Paparazzi Consultant was a follower of her new business page and regularly interacted with Kayleigh’s posts there. Because Kayleigh posted an invitation to join her new company on a page followed by a Paparazzi Consultant, she unintentionally cross-company recruited, resulting in the cancelation of her account.
Scenario 3:
As before, Kayleigh joined the new health-food direct sales company and successfully kept Paparazzi separate from her new business. Kayleigh knew another Paparazzi Consultant was following her new business page, so she refrained from posting invitations to enroll with the new company on her business page. Mindful of her customers' interests, Kayleigh posted a link to the company’s corporate website that provided informative updates about a new health study she felt would benefit her customers. Unfortunately, Kayleigh was unaware that the corporate page she shared also promoted the company’s current enrollment promotion and invited site visitors to enroll. Because Kayleigh shared this link on a page followed by a Paparazzi Consultant, she unintentionally cross-company recruited, resulting in the cancelation of her account.
Scenario 4:
After Kayleigh joined the new health-food direct sales company, her husband wanted to support her by encouraging people to join Kayleigh in the new company. He unwittingly invited an acquaintance, a Paparazzi Consultant, to join the new company under Kayleigh. Because Kayleigh is responsible for the actions of her household members (including a spouse who may not live with her) under Section 6.12 Actions of Household Members, her Paparazzi account was canceled for cross-company recruiting.
Scenario 5:
In this scenario, Kayleigh joined the new health-food direct sales company as a preferred customer, which allowed her to purchase the company’s products for personal use at a discounted rate. Kayleigh also received perks when recruiting other people to register with the company as preferred customers. Kayleigh mistakenly believed she was safe to invite her friends and family to join her as preferred customers because she wasn’t a sales representative and she doesn’t sell the products; she just buys them for her own use and she wants her friends and family to enjoy them as much as she does. Inevitably, Kayleigh’s recruiting efforts on social media reached a fellow Paparazzi Consultant, who chose not to register as a preferred customer. Even though the Consultant chose not to join, Kayleigh’s efforts constituted cross-company recruiting and her Paparazzi account was canceled.
These examples are not an exhaustive list of ways to cross-company recruit, yet they demonstrate that cross-company recruiting can occur even if the recruiting is not successful or intentional.
It is difficult to recruit for another network marketing company without cross-company recruiting.