USE OF PAPARAZZI NAME

"Paparazzi" and "Paparazzi Accessories" should not be used in a Consultant's business name, as stated in Section 5.3. However, we allow an exception for names of social media pages and email addresses only. The words "Paparazzi" and "Paparazzi Accessories" are only allowed on social media when personalized with the Consultant's name and not for any other uses. A Consultant is allowed to use the name "Paparazzi" or "Paparazzi Accessories" as part of the site name if those titles are combined with the Consultant's personal, individual name. An example of a compliant name would be "Jane's Paparazzi" as opposed to "$5 Paparazzi." The name "Jane's Paparazzi" clearly specifies that it is the site of an individual Consultant. However, "$5 Paparazzi" is not distinguishable from a site that may be affiliated with Corporate Paparazzi. The use of the name "Paparazzi" or "Paparazzi Accessories" is allowed if it is personalized with a Consultant's name. If the name does not include those specific words or words of rank (Fashionista, Elite, A-Lister, Maven A-Lister, Jetsetter, Luxe Jetsetter, etc.), then it is compliant.

In a separate, stand-alone website (not the Consultant's replicated Paparazzi website), the Consultant cannot use the word(s) Paparazzi or Paparazzi Accessories in the URL, and the Consultant cannot use those words in the site name. See Section 5.3.

Section 5.3 of the Paparazzi Policies and Procedures states:

5.3 Use of Paparazzi Name

Consultants may not use Paparazzi's name or any of its registered trademarks, names, services, or products in any personalized or personally owned businesses, web page addresses, email address domains, or internet domain registration. Consultants may not use the word "official" or anything similar when referencing Paparazzi. Consultants cannot create an alias for any sites that use any permutation of the Paparazzi name. Consultants, or anyone, may not use Paparazzi trademarks, designs, or symbols without its express prior written permission. Consultants may only use the Paparazzi name in casual communication (i.e., social media communication, online forums, blogs, email addresses, etc.) under the following considerations:

a. It is with the intention of building their Paparazzi business;

b. When there are no plural terms used in the title or use of the Paparazzi name, so as not to represent a group of individuals; and

c. There is a specific individual identifier clearly indicating not only the use of it by a Consultant but also which Consultant is using the term (such as Consultant Identification Number or name).

In practical application, this means that if you choose a social media site name with "Paparazzi" in the name, you will limit your capability to expand your business to websites and brick-and-mortar businesses. For example, if your business grew so that you wanted a website, you had used the word "Paparazzi" in your social media business name, and you had spent years building up name recognition for your business, you would be required to change your business name to expand outside of social media.