SEO/SEARCH ENGINE OPTIMIZATION
Search engine optimization is the process to make a Consultant’s website appear for search engines.
Other than on social media sites, you cannot use “Paparazzi” or “Paparazzi Accessories” in the URL. The site must clearly state that the Consultant is an Independent Consultant. (See Section 5.10.) For example, if the Consultant buys a Google ad, the Consultant must clearly mark in the description that he/she is an Independent Consultant and not Corporate Paparazzi.