ADVERTISING - SECTION 5
Generally.“...[M]arketing shall be consistent with the public interest, and must avoid all discourteous, deceptive, misleading, slanderous, unethical or immoral conduct or practices.”
Consultants should follow the rules of third-party sites. If the rules of the third-party sites conflict with Paparazzi’s Policies and Procedures, the Consultant should not use the third-party site.
Spam. Consultants may not initiate any unsolicited communications to anyone with whom they do not have a personal connection. This includes faxes, emails, phone, friend requests, etc. Consultants are not allowed to use a mass e-mailer or generate “spam” for their Paparazzi business. A Consultant is allowed to use third-party providers for advertising. However, it is the Consultant’s responsibility to make sure the policies of the third party do not violate Paparazzi Policies and Procedures.
Tagging people without their permission or friending “suggested friends.” It is considered spamming when Consultants tag people without their permission. It is also considered spamming when Consultants friend people whom they do not know.
Boosts and Sponsored Ads. Boosts and sponsored ads on social media are allowed. All advertising must comply with Paparazzi Policies and Procedures.
Promotional flyers, postcards, etc. Consultants can create postcards, promotional flyers, etc. for their Paparazzi business. However, Consultants must check with their local municipality or governing body to make sure the advertising is compliant with local laws regarding the distribution of the flyers. Any advertising must be compliant as far as the use of the Paparazzi name and the Independent Consultant Logo. Compliance suggests that a Consultant forward his/her proposed document to Compliance for review before any distribution. Email at email@example.com.
YouTube channels. Consultants can have a YouTube channel. Consultants must make it very clear they are Independent Consultants and they must use their name and CID#. There can be no selling of non-Paparazzi products alongside Paparazzi accessories. This means not just on an individual video or episode, but on the entire channel. Even a single post offering Paparazzi accessories is considered a sales post and creates a sales site where that post is posted. If you post Paparazzi accessories to your personal social media site (including a YouTube video or channel) you have created a Paparazzi sales site. If you follow the Paparazzi post with, say, direct sales makeup, then a post about direct sales leggings, and then about Paparazzi accessories, you are mixing products on a "sales site." Paparazzi requires its own site—100% Paparazzi.
Affiliate links. Paparazzi does not allow affiliate links. If the affiliate program compensates the Consultant and the Consultant promotes it to other Paparazzi Consultants or Paparazzi contacts, it would be viewed as promoting non-Paparazzi alongside Paparazzi. This is a violation. This applies to all social platforms where the Consultant may be promoting or selling Paparazzi.
Billboards. A Consultant can invest in a freeway billboard. We recommend submitting your billboard design to Compliance for approval before proceeding. As part of the design, if you use the word(s) “Paparazzi” or “Paparazzi Accessories” a Consultant should use the Independent Consultant Logo—unaltered—from the Back Office.
SEO/Search engine optimization
Other online sales platforms
Garage sale/buy-sell-trade/ISO/yard sale and group sites